Open the profile, scan the bio, and scroll a week back. Is the handle consistent, the name verifiable, the domain real, and the posting cadence human? Cross-check with an about page or press contact. Real voices withstand scrutiny; fabricated personas crumble when you compare details and claims across contexts.
Watch for mismatched aspect ratios, recycled thumbnails, awkward crops, and watermarks from unrelated creators. Reverse image search suspicious frames and check whether captions contradict what the picture shows. On social, EXIF data is stripped, so context must stand on its own. Inconsistency signals manipulation more loudly than any headline.
Authentic posts grow organically, with varied comments and believable pacing. Bait often shows sudden spikes, copy-pasted replies, and aggressive tagging at odd hours. Compare similar accounts, time zones, and audience size. When patterns look manufactured, treat them as signals to pause, verify elsewhere, and withhold your amplification.
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